Women worldwide have a passion for makeup. In the past, learning makeup techniques involved attending physical classes with limited access to makeup products. However, the digital revolution has transformed the landscape by making makeup tutorials readily availableonline. Recording a makeup tutorial, editing it using user-friendly online editors, and sharing it across various social media platforms and YouTube has become easier and more convenient than ever before.

YouTube stands out as an excellent platform for sharing comprehensive, long-form makeup tutorials. Conversely, social media platforms like Instagram and TikTok are ideal for uploading and sharing short, user-friendly makeup tutorials. Many makeup influencers have achieved tremendous success and earned millions through their makeup tutorial posts and collaborations with top makeup brands.

If you aspire to create outstanding makeup tutorials but are unsure where to begin, we are here to assist you. We will provide you with a step-by-step guide to help you create stunning makeup tutorial videos all on your own.

Preparing for the Tutorial

Prior to commencing the recording process, it is crucial to have a clear understanding of the type of makeup tutorial you intend to create. It is beneficial to explore various makeup styles, starting with simpler ones before venturing into more thematic looks. Once you have decided on the makeup style, gather all the necessary products you will be using during the tutorial and ensure they are easily accessible. Additionally, initiate the equipment setup phase. Create a detailed step-by-step plan in advance, outlining the recording procedure, the specific products to be featured, and the video editor to be utilized for finalizing the edits.

Setting Up Your Recording Space

Contrary to popular belief, recording a tutorial doesn’t require expensive equipment. You can start by using your smartphone and create a studio-like setup without much hassle.  Here are a few things to think about:

  • Ensure the background is clean and uncluttered, maintaining a minimalist or aesthetic appearance.
  • Adequate lighting is crucial for viewers to perceive the makeup tones and shades accurately. Set up ample lighting in your recording space.
  • Position the camera to focus primarily on your face, providing a close-up view of the makeup application for better visualization.

Camera and Gear Setup

Once you have prepared the environment, it’s time to focus on your camera and its setup. Here are the prerequisites for getting started:

  • Choose a camera or use your smartphone if you don’t have a DSLR.
  • Utilize a stabilizer like a tripod to ensure stability and prevent blurring or shaking in your video.
  • Invest in an external microphone to ensure clear audio while guiding viewers through the tutorial.
  • Consider purchasing a ring light to provide optimal lighting and serve as a stand for your recording device, enhancing the video’s clarity.

Shooting the Video in the Right Format

Ensure that you shoot and record the video in the appropriate format to serve its purpose of benefiting the audience and generating higher engagement. The video format should be tailored to the specific platform you’re creating the tutorial for. For instance, if you’re targeting Instagram or TikTok, shoot the video in a vertical position. On the other hand, for YouTube, a horizontal or landscape format is more suitable. For example: Shoot vertically for Instagram or TikTok, and horizontally for YouTube.

Before and after shooting the video, keep the following in mind:

  • Engage with the audience by greeting them and introducing the content.
  • Show each makeup product up close, mentioning its name, brand, and purpose.
  • Discuss the products as you apply them and provide a personal review if desired.
  • Include a clear call to action if you’re promoting a brand or specific product.

Editing the Video for a Shareable Tutorial

During the editing process, it is necessary to trim and edit various sections, retaining only the essential sequences. Utilize online editing tools to achieve a seamless and impeccable final product. The editing stage plays a vital role in crafting an exceptional makeup tutorial. It is important to select the appropriate editing tool based on your skill level. These tools assist in enhancing aspects like color, saturation, brightness, and more, resulting in a flawless tutorial. Customize fonts, colors, alignment, and brightness to create an engaging video clip. Prior to commencing the editing process, organize all the clips to facilitate a step-by-step assembly and streamline the editing workflow. Consider the following tips:


  • Choose an editing tool that matches your level of expertise and allows adjustments to color, saturation, brightness, etc.
  • Customize fonts, colors, alignment, and brightness to make the video engaging.
  • Organize your clips before editing to facilitate a step-by-step assembly.

After editing, remember to:

  • Save or export the video in the highest resolution for optimal clarity.
  • Use an attention-grabbing thumbnail that reflects the video’s content.
  • Preview the video thoroughly before sharing it on social media platforms or uploading it to YouTube.


In conclusion, initially, recording and editing a makeup tutorial may take some time, but you improve with practice. As a beginner, it’s important to focus on fundamental aspects such as proper lighting, clear communication, and starting with basic tutorials. Fortunately, there are numerous editing tools and software available that make the editing process easy and convenient. Editing videos is a learning process, but the advantage of online makeup tutorials is that they allow people to learn from the comfort of their own homes.


Over time, many makeup artists have gained expertise and built a substantial online following. Achieving success in this field requires consistency, delivering high-quality content, and creating unique and diverse tutorials to keep the audience engaged. The tips provided above are highly effective for creating exceptional makeup tutorials all on your own.


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