We all like to make a fashion statement, don’t we? A lot of time, we opt for designer brands to make the statement for us but now we have our very own home-grown brands that are vying to be the next cult brand. I had an opportunity to review one of those brands from Kolkata- ‘Suede by DevinaJuneja’.
Face Behind Suede-
Devina graduated from The University of Manchester holding a degree in Business Management, and tried the conventional route by working in the Marketing department of an FMCG company. Post her wedding she was introduced to the world of leather and found it to be her true calling. Devina spent three years learning about the nuances of leather, pattern-making and designing. She was elated by watching her designs come alive in the hands of talented craftsmen and started her label Suede by Devina Juneja in 2011. Devina Juneja believes in working on intricate patterns on designs that are very global. “I want SUEDE by Devina Juneja bags to be a must-have accessory in the wardrobes of fashionistas the world over.” Devina derives her inspiration from India – rich and diverse in color, arts and culture. Although due attention is paid to global trends, she believes that a confident fashionista sets her own trend.
About the Brand-
Suede by DevinaJuneja, a brand initiated with the aim to provide quality, handcrafted leather with intricate designs and value for money handbags to fashionistas all over the world. Her signature style being off beat and trendy, she designs for the modern confident woman who is brand aware but not brand wary; is true to the classics but bold and innovative in her style. The brand commenced as ‘Suede’ in mid 2011 and later got rechristened as ‘Suede by DevinaJuneja’. The word ‘Suede’ means leather finished with a fine velvet-like nap as all her bags are made from leather.
A SUEDE by Devina Juneja clutch is a statement piece which is versatile and can be donned with an evening gown or even slung across during a casual soiree. The vast collection has something for the young and the mature, for the contemporary and the classy.
The brand retails through major online portals like from http://www.devinajuneja.com; http://www.boticca.com; Ogaan Delhi and from boutiques in Singapore and Dubai. Devina also offers customization by working on the colour palette, the genre, type and length of handle and size of products for her clients.
Product Description Of The Clutch-
Hand woven and glamorized with leather tassels. Shipped in a gift box and includes a protective dust cover and care booklet.
• No handle
• Inside metal zip pocket
• Secure zip closure
• 100% cow leather
• Suede leather lining
• All brush nickel hardware in brass
• 20 cm H x 30 cm W x 5.5 cm Depth. Tassel length 12 cm.
• Handcrafted in India
My Take On The Clutch-
First of all it came in a securely wrapped black magnetic box along with a protective dust cover that can be used for storing it when not in use. I was sent this uber gorgeous ‘Woven Two Weave Fold Over Clutch In Nude Metallic’. Right off the bat I could tell the quality is top-notch and the color is so goddamn pretty, don’t you think? The double handwoven weaves are so rare to see these days and the tassels add that much needed glamour to the whole clutch. From ordinary to glamorous statement piece with a little tweaking here and there. Who needs gold-plated monogram any more? And all the bags and purses are made from genuine leather that are easily pliable. The foldable clutch comes with a single compartment silver zip closure to which the tassel is attached. And there is also a smaller zip pocket inside the purse. And the hardware look super sturdy and heavy, that means they will last you a long time. The inner lining fabric is really thick and the stitches seem very sturdy as well. I could see myself pairing it with designer saris and evening gowns this piece looks very versatile in terms of model and color. This beautiful clutch retails for 5,500/-, and you can buy it here.
Overall, I highly recommend this brand if you are on the lookout for gorgeous statement bags and clutches.
So what do you think about this clutch and the brand? Tell us in the comments section down below.
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See you in the next post. Until then, stay beautiful.
Love you xo
*PR sample sent for consideration.